Outdoor signage is arguably the most important kind in physical retail because it’s what gets customers in the door, the largest hurdle to beginning a relationship with a potential customer. Exterior signage is the first impression customers have of your business.
These signs need to do more than simply announce who you are; they need to draw in customers and make them want something from you. Effective signage may encourage people who have passed your store many times before to finally give it a chance and cross your threshold.
Outdoor signage can take the form of sidewalk signs, entrance signs, awnings, or window signs. Place signage where it is visible to as much walk-by and drive-by traffic as possible.
Signage have certain "standards, and here are some examples.